Coke’s America the Beautiful, Super bowl ad turned into niggling
Coco-Cola has endowed for two ads in the Super Bowl this year, but the ad it televised in the pre-game commercial break is expected to be the one that will be discussed by most of the people.
The beverage company aired a repeat of the mark it ran throughout the 2014 Super Bowl.
“It’s Beautiful” perceives a cast of various people singing “America the Beautiful,” first in English, but languages like Hindi, Arabic, and Tagalog as well. The ad is intended to depict the multi-cultural framework of the US population.
— Coca-Cola (@CocaCola) February 5, 2017
The advertisement, shaped by Wieden + Kennedy, took on a definite poignance this year, given the recent political ambiance.
At recent times the ad aired, few people didn’t like it, taking to social media to air their criticism against the trademark, with several frightening to boycott the brand.
“One simply does NOT sing America the Beautiful in ANY language but English! Get on board or OUT!” one Facebook follower posted to Coca-Cola’s page at the instance, which had been distorted into a barrier of conservative protest. After a while, the hash tag #BoycottCoke trended on Twitter after the advertisement aired.
— mary shanley (@maryshanleyaloi) February 5, 2017