Report: how much money publishers earn via social media
Publishers are getting less amount of money you might think by placing their content on the third -party distribution platforms owned by organizations like Facebook, Google, Twitter and Snapchat. The report from premium publisher trade body Digital Content Next (DCN), declared that the average premium that publisher bring together is $7.7 million in profits from sharing out their content on third-party platforms in the first half of 2016, that is equal to around 14% of their on the whole profits in the period.
On average, premium publisher companies accumulated #773,567 in the first half of 2016 by distributing their content on YouTube. The content published on Facebook received an average of $560,144 in the period, Twitter earned an average of $482,788, and Snapchat received $192,819 for each publisher in the report.
DCN commissioned Powers Media & Leisure Consulting to collect statistics and survey of 19 of its members like The Financial Times, ESPN, Bloomberg, NBC, and The New York Times. About the way they use and earned proceeds from third-party distribution platforms. They had done with in-depth interviews with 8 of those members. The report did not provide monetary details for every publisher, but somewhat offered the usual amount of a premium publisher obtains.
Business insider has attained a copy of the report, which was disseminated privately to the trade body’s members previous week. (Business Insider is furthermore a member of DCN and contributed in the study, but this article’s author did not attain the report’s outcomes by means of Business Insider personnel).
Generally, the report’s implication is that though many publishers are stabbing to get their heads about their distributed content policies, distributed written content platforms are offering a few tiny by way of monetization for the high-quality content that provides those platforms constancy to consumers and promoters.