Story of yahoo provides warning for trading companies
Yahoo was once a market leader, jerry yang and David filo founded yahoo in 1994, yahoo have seen growth and maturity for decades, it had given high competition to the Gmail for long span of time. But now yahoo moving towards its decline.
Reason behind decline is its inefficient strategical planning though yahoo expanding itself by offering plenty of services and expanded its web portal in to a complete mini world where user can approach everything they want to see on internet. But this expansion has declined yahoo focus on each sub brand and sub group and quality of each brand, they focused on quantity rather than quality.
Nevertheless like an efficient market player, even in its bad time when its market value decreases by 100 of million dollars, one thing who remain consistent and sustained itself is its good will and brand name. Due to which Verizon wants to purchase yahoo at a price 250 million dollars.
Yahoo story is a lesson for other companies that how cyber insecurity can make life of a company unpredictable and can affect its worth badly.