Facebook now collects $20 from each US & Canadian Users
Facebook’s ad business is escalating rapidly, with marketers splitting over big dollars to attain the social network’s immense audience of North American users.
Through the fourth section, Facebook said that it’s standard revenue per user in the US and Canada puffed up to $19.81, up from $13.70 in the final three months of 2015.
Even more inspiring, the North American ARPU has blown up in the five years since Facebook had its IPO. In the fourth section of 2012, Facebook’s standard revenue for each user in the US and Canada was just $4.08.
Outlooking on an annual basis, Facebook’s ARPU story is even more unusual. Facebook gathered $62.23 per US and Canadian user in 2016, match up to just $13.58 in all of 2012.
Furthermore, Facebook has figured out how to juggle up an additional $50 each year from every North American user since its IPO.