“Pokemon Go”, a billion dollar business in app industry
“Pokémon Go” is now a billion dollar business in the app industry
“Pokémon Go” is now a billion dollar business in the app industry. According to analytics firm Sensor Tower, which calculated approximately that the enlarged reality Smartphone game has now passed $1 billion (£790 million) in revenue. It’s a massive landmark and “Pokémon Go” has busted records, attaining this point faster than any other app.
The game was one of the latest Smartphone fads of 2016. It lets you assemble virtual Pokémon in the actual world and battle them, and confirmed wildly popular upon release in July last year, rapid blaze mobs of ardent players around the planet. The game is easy to play, but players can procure further items through in-app purchases, and companies can also subsidize real-world settings that emerge in the game for a free.
In July 2016, it made an amazing $18 million (£14 million) in a single day, according to Sensor Tower and although the plug has since degenerated, it still grids between $1.5-2.5 million per day.
This smashing growth is drastically higher than Supercell’s Clash Royale, another popular Smartphone. In its first seven months, it brought in an estimated $550 million ((£433 million).
